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PROJECT NO.
00257

Time for Fresh

Time for Fresh captures a brand image that is youthful, fresh, and approachable. Understanding the needs of the younger generation, placing simplicity and accessibility at the forefront. Our goal is to make cooking enjoyable and hassle-free, offering a seamless and inviting experience both in-store and online. With thoughtfully curated selection of locally sourced ingredients, empowering young individuals to create delicious homemade meals.

Time for Fresh

Time for Fresh captures a brand image that is youthful, fresh, and approachable. Understanding the needs of the younger generation, placing simplicity and accessibility at the forefront. Our goal is to make cooking enjoyable and hassle-free, offering a seamless and inviting experience both in-store and online. With thoughtfully curated selection of locally sourced ingredients, empowering young individuals to create delicious homemade meals.

Role

Assistant Designer

Team

1 PM, Marketing Team

Timeframe

Jun 2021 - Feb 2022

Tools

Photoshop, Illustrator, InDesign, Figma, Blender

Packaging Designs

I designed the noodle packaging for a Tainan pop-up, using geometric shapes and color to represent key ingredients. Turmeric noodles pair a soft yellow with spring-onion green; yam noodles blend their natural hue with a hint of ginger. A premium palette, balanced composition, and a strong serif wordmark elevate the look while keeping it fresh and easy to read.

Marketing Assets

I created campaign and seasonal assets, social posts, flyers, hero images, and illustrated gift couplets, kept on-brand and fun to engage customers.

© 2020–2025 Designed by Sena Lim
© 2020–2025 Designed by Sena Lim
© 2020–2025 Designed by Sena Lim