Tea.Life 茶.生

Tea.Life is a brand with a philosophy of bringing the aroma of Taiwanese tea from the mountains into the hustle and bustle of urban life. Our goal is to create an atmosphere in daily life that is filled with the fragrance of tea leaves and leaves a lasting impression, providing relief from the fast-paced and exhausting urban lifestyle. We are dedicated to reshaping the tea-drinking culture through health, passion, and innovation, and building a unique brand image based on this concept.

Tea.Life 茶.生

Role

Design Lead

Team

2 Designers

Timeframe

Feb 2019 - May 2020

Tools

Photoshop, Illustrator, InDesign, Figma, Blender

Logo Concept

The logo translates the five-sense experience of mountaintop tea into visual form, aligning with a brand rooted in quality, organic cultivation, wellness, and cultural diversity.

Packaging Design

The packaging centers on our brand palette, with a dedicated color for each Taiwanese mountain tea; High Mountain Green, Sun Moon Lake Black, and Oriental Beauty. A clean, minimal layout makes each tea easy to recognize by color.