PROJECT NO.
PROJECT NO.
Tea.Life 茶.生
Tea.Life is a brand with a philosophy of bringing the aroma of Taiwanese tea from the mountains into the hustle and bustle of urban life. Our goal is to create an atmosphere in daily life that is filled with the fragrance of tea leaves and leaves a lasting impression, providing relief from the fast-paced and exhausting urban lifestyle. We are dedicated to reshaping the tea-drinking culture through health, passion, and innovation, and building a unique brand image based on this concept.
Tea.Life 茶.生
Tea.Life is a brand with a philosophy of bringing the aroma of Taiwanese tea from the mountains into the hustle and bustle of urban life. Our goal is to create an atmosphere in daily life that is filled with the fragrance of tea leaves and leaves a lasting impression, providing relief from the fast-paced and exhausting urban lifestyle. We are dedicated to reshaping the tea-drinking culture through health, passion, and innovation, and building a unique brand image based on this concept.
Tea.Life 茶.生
Tea.Life is a brand with a philosophy of bringing the aroma of Taiwanese tea from the mountains into the hustle and bustle of urban life. Our goal is to create an atmosphere in daily life that is filled with the fragrance of tea leaves and leaves a lasting impression, providing relief from the fast-paced and exhausting urban lifestyle. We are dedicated to reshaping the tea-drinking culture through health, passion, and innovation, and building a unique brand image based on this concept.
Role
Design Lead
Role
Design Lead
Role
Design Lead
Team
2 Designers
Team
2 Designers
Team
2 Designers
Timeframe
Feb 2019 - May 2020
Timeframe
Feb 2019 - May 2020
Timeframe
Feb 2019 - May 2020
Tools
Photoshop, Illustrator, InDesign, Figma, Blender
Tools
Photoshop, Illustrator, InDesign, Figma, Blender
Tools
Photoshop, Illustrator, InDesign, Figma, Blender
Logo Concept
The logo translates the five-sense experience of mountaintop tea into visual form, aligning with a brand rooted in quality, organic cultivation, wellness, and cultural diversity.
Logo Concept
The logo translates the five-sense experience of mountaintop tea into visual form, aligning with a brand rooted in quality, organic cultivation, wellness, and cultural diversity.
Logo Concept
The logo translates the five-sense experience of mountaintop tea into visual form, aligning with a brand rooted in quality, organic cultivation, wellness, and cultural diversity.
Packaging Design
The packaging centers on our brand palette, with a dedicated color for each Taiwanese mountain tea; High Mountain Green, Sun Moon Lake Black, and Oriental Beauty. A clean, minimal layout makes each tea easy to recognize by color.
Packaging Design
The packaging centers on our brand palette, with a dedicated color for each Taiwanese mountain tea; High Mountain Green, Sun Moon Lake Black, and Oriental Beauty. A clean, minimal layout makes each tea easy to recognize by color.
Packaging Design
The packaging centers on our brand palette, with a dedicated color for each Taiwanese mountain tea; High Mountain Green, Sun Moon Lake Black, and Oriental Beauty. A clean, minimal layout makes each tea easy to recognize by color.
Collateral
The brand applications span print to packaging, showcasing the brand’s visual identity.
Collateral
The brand applications span print to packaging, showcasing the brand’s visual identity.
Collateral
The brand applications span print to packaging, showcasing the brand’s visual identity.
