PROJECT NO.
PROJECT NO.
HYTE x Hoshimachi Suisei Launch Collection
Together with Suisei and her talent manager, we ideated and designed a thematic peripheral set that reflected her unique character and style to celebrate her birthday. The goal was to create merch that felt authentic to her while exciting her fans.
HYTE x Hoshimachi Suisei Launch Collection
Together with Suisei and her talent manager, we ideated and designed a thematic peripheral set that reflected her unique character and style to celebrate her birthday. The goal was to create merch that felt authentic to her while exciting her fans.
HYTE x Hoshimachi Suisei Launch Collection
Together with Suisei and her talent manager, we ideated and designed a thematic peripheral set that reflected her unique character and style to celebrate her birthday. The goal was to create merch that felt authentic to her while exciting her fans.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Nov 2024 - Jan 2025
Timeframe
Nov 2024 - Jan 2025
Timeframe
Nov 2024 - Jan 2025
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I worked closely with Suisei’s team on designing the product line; Y70 case, deskpad, wall scroll, and custom illustrated keycaps, making sure design and color matched her theme.
Product Visuals
I worked closely with Suisei’s team on designing the product line; Y70 case, deskpad, wall scroll, and custom illustrated keycaps, making sure design and color matched her theme.
Product Visuals
I worked closely with Suisei’s team on designing the product line; Y70 case, deskpad, wall scroll, and custom illustrated keycaps, making sure design and color matched her theme.
Packaging Designs
I designed the packaging to meet logistics/shipping requirements while keeping the visuals and palette on theme.
Packaging Designs
I designed the packaging to meet logistics/shipping requirements while keeping the visuals and palette on theme.
Packaging Designs
I designed the packaging to meet logistics/shipping requirements while keeping the visuals and palette on theme.
Marketing Assets
I partnered with internal teams and Suisei’s team on launch strategy and assets to drive a strong Day-1 revenue impact.
Marketing Assets
I partnered with internal teams and Suisei’s team on launch strategy and assets to drive a strong Day-1 revenue impact.
Marketing Assets
I partnered with internal teams and Suisei’s team on launch strategy and assets to drive a strong Day-1 revenue impact.
Behind the scenes
It was a true delight to work with such a popular talent from COVER’s team. I had already been a fan of Suisei’s music before getting the chance to design her merch, which made the project even more special. The process was fun and collaborative, and the peripherals sold out within just two days, causing such a surge in traffic that our website briefly went down!
Behind the scenes
It was a true delight to work with such a popular talent from COVER’s team. I had already been a fan of Suisei’s music before getting the chance to design her merch, which made the project even more special. The process was fun and collaborative, and the peripherals sold out within just two days, causing such a surge in traffic that our website briefly went down!
Behind the scenes
It was a true delight to work with such a popular talent from COVER’s team. I had already been a fan of Suisei’s music before getting the chance to design her merch, which made the project even more special. The process was fun and collaborative, and the peripherals sold out within just two days, causing such a surge in traffic that our website briefly went down!
