HYTE x Hoshimachi Suisei Launch Collection

Together with Suisei and her talent manager, we ideated and designed a thematic peripheral set that reflected her unique character and style to celebrate her birthday. The goal was to create merch that felt authentic to her while exciting her fans.

HYTE x Hoshimachi Suisei Launch Collection

Role

Design & Production Lead

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Nov 2024 - Jan 2025

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Website

www.hyte.com

Product Visuals

I worked closely with Suisei’s team on designing the product line; Y70 case, deskpad, wall scroll, and custom illustrated keycaps, making sure design and color matched her theme.

Packaging Designs

I designed the packaging to meet logistics/shipping requirements while keeping the visuals and palette on theme.

Marketing Assets

I partnered with internal teams and Suisei’s team on launch strategy and assets to drive a strong Day-1 revenue impact.

Behind the scenes

It was a true delight to work with such a popular talent from COVER’s team. I had already been a fan of Suisei’s music before getting the chance to design her merch, which made the project even more special. The process was fun and collaborative, and the peripherals sold out within just two days, causing such a surge in traffic that our website briefly went down!

PROJECT NO.

HYTE x Hoshimachi Suisei Launch Collection