HYTE x Persona 3 Reload Launch Collection

After the first series’ successful launch, ATLUS partnered with HYTE again to evolve the collection culminating in an anniversary edition centered on the story’s final arc. I led concept to production across visuals, branding, packaging, and launch assets, ensuring both releases felt cohesive, fan-centric, and production-ready.

HYTE x Persona 3 Reload Launch Collection

Role

Design & Production Lead

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Sept 2023 - Jan 2024, Aug 2024 - Sept 2024

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Website

www.hyte.com

Product Visuals

I pitched multiple concepts and led the chosen direction, then developed a cohesive Persona 3 Reload product line, Y60/Y70 cases, custom-illustrated keycaps, and multi-style deskpads, ensuring IP/brand alignment and coordinating SEGA approvals to move into production.

Packaging Designs

I approached the design with standardized case series and introduced sticker-based SKU labels (placement + sizing guide) to speed up scanning, picking, and inventory in logistics.

Marketing Assets

I collaborated with the marketing team to develop launch-ready assets for both series, ensuring consistent visuals across global platforms.

Behind the scenes

The first Persona 3 Reload drop did great, so we moved straight into the Aigis Edition. Collaborating with the ATLUS JP team was a highlight, detail-obsessed, super creative, and we iterated through countless pitches and QA to nail a collector-grade result. Bonus: we were featured by the English VAs.