PROJECT NO.
PROJECT NO.
HYTE x NIJISANJI Launch Collection
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
HYTE x NIJISANJI Launch Collection
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
HYTE x NIJISANJI Launch Collection
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Jan 2024 - Feb 2024
Timeframe
Jan 2024 - Feb 2024
Timeframe
Jan 2024 - Feb 2024
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I worked with the three talents to create a cohesive set of thematic peripherals. I designed individual logos and applied them across the line, custom-illustrated keycaps, deskpads, fan shrouds, and a holographic keychain. A pastel palette was chosen to match their characters. Soft, feminine tones that feel on-brand across every SKU.
Product Visuals
I worked with the three talents to create a cohesive set of thematic peripherals. I designed individual logos and applied them across the line, custom-illustrated keycaps, deskpads, fan shrouds, and a holographic keychain. A pastel palette was chosen to match their characters. Soft, feminine tones that feel on-brand across every SKU.
Product Visuals
I worked with the three talents to create a cohesive set of thematic peripherals. I designed individual logos and applied them across the line, custom-illustrated keycaps, deskpads, fan shrouds, and a holographic keychain. A pastel palette was chosen to match their characters. Soft, feminine tones that feel on-brand across every SKU.
Packaging Designs
I designed set packaging to bundle the peripherals as a cohesive line, aligned with each talent’s brand guidelines. Coordinated dielines and structural fit with the vendor to ensure accurate sizing and a production-ready finish.
Packaging Designs
I designed set packaging to bundle the peripherals as a cohesive line, aligned with each talent’s brand guidelines. Coordinated dielines and structural fit with the vendor to ensure accurate sizing and a production-ready finish.
Packaging Designs
I designed set packaging to bundle the peripherals as a cohesive line, aligned with each talent’s brand guidelines. Coordinated dielines and structural fit with the vendor to ensure accurate sizing and a production-ready finish.
Marketing Assets
I produced launch and Anime Impulse event assets, flyers, a double-sided banner, and pedestal signage to support the product showcase while making sure all on-brand.
Marketing Assets
I produced launch and Anime Impulse event assets, flyers, a double-sided banner, and pedestal signage to support the product showcase while making sure all on-brand.
Marketing Assets
I produced launch and Anime Impulse event assets, flyers, a double-sided banner, and pedestal signage to support the product showcase while making sure all on-brand.
Behind the scenes
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!
Behind the scenes
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!
Behind the scenes
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!
