PROJECT NO.
0257
PROJECT NO.
0257

HYTE x Metaphor Launch Collection

We teamed up with ATLUS to launch a line of peripherals alongside the game. I led the end-to-end work from concept to production with our team and ATLUS to deliver fan-worthy gear that keeps the hype going.

HYTE x Metaphor Launch Collection

We teamed up with ATLUS to launch a line of peripherals alongside the game. I led the end-to-end work from concept to production with our team and ATLUS to deliver fan-worthy gear that keeps the hype going.

HYTE x Metaphor Launch Collection

We teamed up with ATLUS to launch a line of peripherals alongside the game. I led the end-to-end work from concept to production with our team and ATLUS to deliver fan-worthy gear that keeps the hype going.

Role

Design & Production Lead

Role

Design & Production Lead

Role

Design & Production Lead

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Nov 2024 - Jan 2025

Timeframe

Nov 2024 - Jan 2025

Timeframe

Nov 2024 - Jan 2025

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Tools

Photoshop, Illustrator, Figma, Blender, JIRA, Trello

Product Visuals

I worked with the ATLUS team to build a cohesive product line for Metaphor: the Y70 case, custom-illustrated keycaps, deskpads, and semi-opaque acrylic keychain.

Product Visuals

I worked with the ATLUS team to build a cohesive product line for Metaphor: the Y70 case, custom-illustrated keycaps, deskpads, and semi-opaque acrylic keychain.

Product Visuals

I worked with the ATLUS team to build a cohesive product line for Metaphor: the Y70 case, custom-illustrated keycaps, deskpads, and semi-opaque acrylic keychain.

Packaging Designs

I designed packaging across the product line, included case sticker, keychain holder, and keycap box keeping everything on brand and compliant with shipping/labeling requirements.

Packaging Designs

I designed packaging across the product line, included case sticker, keychain holder, and keycap box keeping everything on brand and compliant with shipping/labeling requirements.

Packaging Designs

I designed packaging across the product line, included case sticker, keychain holder, and keycap box keeping everything on brand and compliant with shipping/labeling requirements.

Marketing Assets

I worked with the team to get all marketing assets live for launch day and make sure everything was set.

Marketing Assets

I worked with the team to get all marketing assets live for launch day and make sure everything was set.

Marketing Assets

I worked with the team to get all marketing assets live for launch day and make sure everything was set.

Behind the scenes

It was great to work with ATLUS once again, with the team entrusting us to handle the project. The collaboration spanned the US, JP, and TW, where we followed their strict brand guidelines and carefully curated design concepts for review. We were glad they enjoyed our pitches and brought the ideas to life, and it was satisfying to see everyone happy with the final results.

Behind the scenes

It was great to work with ATLUS once again, with the team entrusting us to handle the project. The collaboration spanned the US, JP, and TW, where we followed their strict brand guidelines and carefully curated design concepts for review. We were glad they enjoyed our pitches and brought the ideas to life, and it was satisfying to see everyone happy with the final results.

Behind the scenes

It was great to work with ATLUS once again, with the team entrusting us to handle the project. The collaboration spanned the US, JP, and TW, where we followed their strict brand guidelines and carefully curated design concepts for review. We were glad they enjoyed our pitches and brought the ideas to life, and it was satisfying to see everyone happy with the final results.

© 2020–2025 Designed by Sena Lim
© 2020–2025 Designed by Sena Lim
© 2020–2025 Designed by Sena Lim