PROJECT NO.
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
May 2024 - Aug 2024
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Product Visuals
I pitched multiple concepts and led the selected direction, then developed a cohesive product line for HoYoverse’s Silver Wolf, including the Y70 case, custom illustrated keycaps, deskpads, fan shrouds, and a holographic keychain. We established a “Blueberry” palette (cool blues through deep purples) and translated character motifs into materials, finishes, and prints so each SKU feels purpose-built for Silver Wolf.
Packaging Designs
We secured approval to deviate from standard dielines and create a console-inspired custom box reflecting Silver Wolf’s favorite game systems. I partnered closely with HoYoverse to commission original illustrations, rebuilt the “Pixel World” scene featuring Silver Wolf, and integrated the artwork across the wrap, inner tray, and inserts to deliver a cohesive, collector-grade unboxing.
Marketing Assets
Worked with our 3D team and marketing team to create the product trailer and launch assets. We leaned into Silver Wolf’s theme with glitch effects and high-impact transitions so the visuals feel fast, digital, and epic that make the products stand out.
Behind the scenes
This project was exciting as it was my first time collaborating directly with HoYoverse. I worked through multiple design pitches, iterating colors, icons, and layouts that fit Silver Wolf’s identity. Balancing fan expectations with brand standards was challenging but rewarding, and seeing the final products resonate with players made the effort worth it!
Photo by John Nguyen/Nerd Reactor