PROJECT NO.
PROJECT NO.
HYTE x hololive Capture the Moment Product Launch
The event was held in Japan, marking one of hololive’s largest annual festivals with live performances and exhibitions. Our partnership highlighted the talents of the hololive “Gamer” group, aligning with our peripheral theme to launch the production for their fans.
HYTE x hololive Capture the Moment Product Launch
The event was held in Japan, marking one of hololive’s largest annual festivals with live performances and exhibitions. Our partnership highlighted the talents of the hololive “Gamer” group, aligning with our peripheral theme to launch the production for their fans.
HYTE x hololive Capture the Moment Product Launch
The event was held in Japan, marking one of hololive’s largest annual festivals with live performances and exhibitions. Our partnership highlighted the talents of the hololive “Gamer” group, aligning with our peripheral theme to launch the production for their fans.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Mar 2024 - May 2024
Timeframe
Mar 2024 - May 2024
Timeframe
Mar 2024 - May 2024
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I co-developed the keycap set with the talents, mapping each palette to their signature colors. Representative symbols and custom mascot icon illustrations were integrated across legends and accent keys to keep the set playful while staying character-true. Final deliverables included production-ready color specs and legend layouts.
Product Visuals
I co-developed the keycap set with the talents, mapping each palette to their signature colors. Representative symbols and custom mascot icon illustrations were integrated across legends and accent keys to keep the set playful while staying character-true. Final deliverables included production-ready color specs and legend layouts.
Product Visuals
I co-developed the keycap set with the talents, mapping each palette to their signature colors. Representative symbols and custom mascot icon illustrations were integrated across legends and accent keys to keep the set playful while staying character-true. Final deliverables included production-ready color specs and legend layouts.
Packaging Designs
I designed thematic, brand-compliant packaging following guidelines and FMCG requirements dielines, labeling, barcodes, and QA to ensure smooth fulfillment and global shipping.
Packaging Designs
I designed thematic, brand-compliant packaging following guidelines and FMCG requirements dielines, labeling, barcodes, and QA to ensure smooth fulfillment and global shipping.
Packaging Designs
I designed thematic, brand-compliant packaging following guidelines and FMCG requirements dielines, labeling, barcodes, and QA to ensure smooth fulfillment and global shipping.
Marketing Assets
I partnered with the marketing team to produce the event and launch assets. All on-site and online materials were planned, prepped, and scheduled ahead of the event to ensure a coordinated release.
Marketing Assets
I partnered with the marketing team to produce the event and launch assets. All on-site and online materials were planned, prepped, and scheduled ahead of the event to ensure a coordinated release.
Marketing Assets
I partnered with the marketing team to produce the event and launch assets. All on-site and online materials were planned, prepped, and scheduled ahead of the event to ensure a coordinated release.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
