PROJECT NO.
PROJECT NO.
HYTE x hololive 4th Gen Product Launch
This collaboration featured hololive’s 4th generation talents with a fresh keycap design theme. The set continued the collectible series while introducing visuals that highlighted the personalities of the new talents. It was designed to resonate with both the talents and their fans, working as a functional peripheral and as a meaningful keepsake.
HYTE x hololive 4th Gen Product Launch
This collaboration featured hololive’s 4th generation talents with a fresh keycap design theme. The set continued the collectible series while introducing visuals that highlighted the personalities of the new talents. It was designed to resonate with both the talents and their fans, working as a functional peripheral and as a meaningful keepsake.
HYTE x hololive 4th Gen Product Launch
This collaboration featured hololive’s 4th generation talents with a fresh keycap design theme. The set continued the collectible series while introducing visuals that highlighted the personalities of the new talents. It was designed to resonate with both the talents and their fans, working as a functional peripheral and as a meaningful keepsake.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Aug 2024 - Sept 2024
Timeframe
Aug 2024 - Sept 2024
Timeframe
Aug 2024 - Sept 2024
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I partnered with the 4th gen talents to develop the keycap set, aligning each palette to the talent’s signature colors. A slanted-gradient concept ties the set together, with representative symbols and custom mascot icon illustrations integrated across legends and accent keys to keep the theme playful and character-true.
Product Visuals
I partnered with the 4th gen talents to develop the keycap set, aligning each palette to the talent’s signature colors. A slanted-gradient concept ties the set together, with representative symbols and custom mascot icon illustrations integrated across legends and accent keys to keep the theme playful and character-true.
Product Visuals
I partnered with the 4th gen talents to develop the keycap set, aligning each palette to the talent’s signature colors. A slanted-gradient concept ties the set together, with representative symbols and custom mascot icon illustrations integrated across legends and accent keys to keep the theme playful and character-true.
Packaging Designs
I designed the keycap packaging to be thematic and brand-compliant, following packaging guidelines and FMCG requirements (dielines, labeling, barcodes, ship tests) to ensure smooth fulfillment and shipping.
Packaging Designs
I designed the keycap packaging to be thematic and brand-compliant, following packaging guidelines and FMCG requirements (dielines, labeling, barcodes, ship tests) to ensure smooth fulfillment and shipping.
Packaging Designs
I designed the keycap packaging to be thematic and brand-compliant, following packaging guidelines and FMCG requirements (dielines, labeling, barcodes, ship tests) to ensure smooth fulfillment and shipping.
Marketing Assets
I co-worked with the marketing team to produce hololive BD event and product-launch assets, ensuring all on-site and online materials were prepped, scheduled, and ready on event day.
Marketing Assets
I co-worked with the marketing team to produce hololive BD event and product-launch assets, ensuring all on-site and online materials were prepped, scheduled, and ready on event day.
Marketing Assets
I co-worked with the marketing team to produce hololive BD event and product-launch assets, ensuring all on-site and online materials were prepped, scheduled, and ready on event day.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
Behind the scenes
Once again, we had the opportunity to work with hololive talents, and I’m really grateful for their trust in our designs and products. We worked closely on the theme to create designs that truly resonate with the selected talents. I made sure each iteration matched the character themes while keeping the whole collection cohesive. The deadline was tighter than expected, so I couldn’t fully complete the illustration for the add-on kit. To turn things around, we decided to go with a simpler approach instead. Even so, the drafts remain a meaningful part of my work and a legacy piece in my portfolio.
