PROJECT NO.
PROJECT NO.
HYTE x HI:3 Songque Launch Collection
We developed an official Songque IP peripheral set, designed to match her theme and identity. I worked closely with both internal and external teams to ensure the visuals, branding, and final products aligned perfectly with fan expectations.
HYTE x HI:3 Songque Launch Collection
We developed an official Songque IP peripheral set, designed to match her theme and identity. I worked closely with both internal and external teams to ensure the visuals, branding, and final products aligned perfectly with fan expectations.
HYTE x HI:3 Songque Launch Collection
We developed an official Songque IP peripheral set, designed to match her theme and identity. I worked closely with both internal and external teams to ensure the visuals, branding, and final products aligned perfectly with fan expectations.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
June 2024 - Aug 2024
Timeframe
June 2024 - Aug 2024
Timeframe
June 2024 - Aug 2024
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I led design and development of a cohesive Honkai Impact 3rd's Songque peripheral line, included Y70 case, custom keycaps, deskpads, and fan shroud. Ensured compliance with brand guidelines and IP throughout.
Product Visuals
I led design and development of a cohesive Honkai Impact 3rd's Songque peripheral line, included Y70 case, custom keycaps, deskpads, and fan shroud. Ensured compliance with brand guidelines and IP throughout.
Product Visuals
I led design and development of a cohesive Honkai Impact 3rd's Songque peripheral line, included Y70 case, custom keycaps, deskpads, and fan shroud. Ensured compliance with brand guidelines and IP throughout.
Packaging Designs
I designed the packaging for the product line, standardizing the case series and introducing sticker-based SKU labels (with placement and sizing guidelines) to speed up scanning, picking, and inventory in logistics.
Packaging Designs
I designed the packaging for the product line, standardizing the case series and introducing sticker-based SKU labels (with placement and sizing guidelines) to speed up scanning, picking, and inventory in logistics.
Packaging Designs
I designed the packaging for the product line, standardizing the case series and introducing sticker-based SKU labels (with placement and sizing guidelines) to speed up scanning, picking, and inventory in logistics.
Marketing Assets
I collaborated with the 3D and marketing teams to produce the product trailer and launch assets, ensuring everything was aligned with the launch plan.
Marketing Assets
I collaborated with the 3D and marketing teams to produce the product trailer and launch assets, ensuring everything was aligned with the launch plan.
Marketing Assets
I collaborated with the 3D and marketing teams to produce the product trailer and launch assets, ensuring everything was aligned with the launch plan.
Behind the scenes
This project was just as exciting as the Silver Wolf collaboration, similar product types but with a whole new design approach. I went through multiple design pitches, iterating on colors, icons, and layouts to capture Songque’s personality. Launching the peripherals at the same time as her debut made the release even more hyped and rewarding to see.
Behind the scenes
This project was just as exciting as the Silver Wolf collaboration, similar product types but with a whole new design approach. I went through multiple design pitches, iterating on colors, icons, and layouts to capture Songque’s personality. Launching the peripherals at the same time as her debut made the release even more hyped and rewarding to see.
Behind the scenes
This project was just as exciting as the Silver Wolf collaboration, similar product types but with a whole new design approach. I went through multiple design pitches, iterating on colors, icons, and layouts to capture Songque’s personality. Launching the peripherals at the same time as her debut made the release even more hyped and rewarding to see.
