PROJECT NO.
PROJECT NO.
Final Fantasy XIV x HYTE Y40 Showcase Collaboration
Square Enix teamed up with HYTE to highlight the Y40 case alongside the launch of Final Fantasy XIV. We designed custom character visuals on the glass panels to bring the game’s world into the booth experience.
Final Fantasy XIV x HYTE Y40 Showcase Collaboration
Square Enix teamed up with HYTE to highlight the Y40 case alongside the launch of Final Fantasy XIV. We designed custom character visuals on the glass panels to bring the game’s world into the booth experience.
Final Fantasy XIV x HYTE Y40 Showcase Collaboration
Square Enix teamed up with HYTE to highlight the Y40 case alongside the launch of Final Fantasy XIV. We designed custom character visuals on the glass panels to bring the game’s world into the booth experience.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM
Team
1 PM, 1 QA, 1 Vendor PM
Team
1 PM, 1 QA, 1 Vendor PM
Timeframe
Mar - Mar 2024 (2 weeks)
Timeframe
Mar - Mar 2024 (2 weeks)
Timeframe
Mar - Mar 2024 (2 weeks)
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I partnered with Square Enix’s design team to pitch three concepts using provided assets. We down-selected to one direction and extended it across the full set for the chosen fan-favorite class. The theme foregrounds the character’s visuals while staying on-brand, precise logo sizing/safe areas and a modular symbol set derived from in-game elements.
Product Visuals
I partnered with Square Enix’s design team to pitch three concepts using provided assets. We down-selected to one direction and extended it across the full set for the chosen fan-favorite class. The theme foregrounds the character’s visuals while staying on-brand, precise logo sizing/safe areas and a modular symbol set derived from in-game elements.
Product Visuals
I partnered with Square Enix’s design team to pitch three concepts using provided assets. We down-selected to one direction and extended it across the full set for the chosen fan-favorite class. The theme foregrounds the character’s visuals while staying on-brand, precise logo sizing/safe areas and a modular symbol set derived from in-game elements.
Marketing Assets
We created marketing assets for exhibition showcases and the official website, promoting a giveaway campaign.
Marketing Assets
We created marketing assets for exhibition showcases and the official website, promoting a giveaway campaign.
Marketing Assets
We created marketing assets for exhibition showcases and the official website, promoting a giveaway campaign.
Behind the scenes
This was a quick-turn project from Square Enix, where they asked us to merge our product with their game promotion. I worked on the character design concepts for the case panels and drafted multiple ideas for review. While I leaned towards an all-characters design as it represented the whole game build, the team chose to focus on fan-favorite builds instead. It was still a strong direction, exciting to see the final products come to life at the exhibition!
Behind the scenes
This was a quick-turn project from Square Enix, where they asked us to merge our product with their game promotion. I worked on the character design concepts for the case panels and drafted multiple ideas for review. While I leaned towards an all-characters design as it represented the whole game build, the team chose to focus on fan-favorite builds instead. It was still a strong direction, exciting to see the final products come to life at the exhibition!
Behind the scenes
This was a quick-turn project from Square Enix, where they asked us to merge our product with their game promotion. I worked on the character design concepts for the case panels and drafted multiple ideas for review. While I leaned towards an all-characters design as it represented the whole game build, the team chose to focus on fan-favorite builds instead. It was still a strong direction, exciting to see the final products come to life at the exhibition!
