PROJECT NO.
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM
Timeframe
Mar - Mar 2024 (2 weeks)
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Product Visuals
I partnered with Square Enix’s design team to pitch three concepts using provided assets. We down-selected to one direction and extended it across the full set for the chosen fan-favorite class. The theme foregrounds the character’s visuals while staying on-brand, precise logo sizing/safe areas and a modular symbol set derived from in-game elements.
Marketing Assets
We created marketing assets for exhibition showcases and the official website, promoting a giveaway campaign.
Behind the scenes
This was a quick-turn project from Square Enix, where they asked us to merge our product with their game promotion. I worked on the character design concepts for the case panels and drafted multiple ideas for review. While I leaned towards an all-characters design as it represented the whole game build, the team chose to focus on fan-favorite builds instead. It was still a strong direction, exciting to see the final products come to life at the exhibition!
