PROJECT NO.
PROJECT NO.
HYTE x Dokibird Launch Collection
We partnered with Dokibird to create a full gaming peripherals set. The collaboration was about supporting her as an independent VTuber while making sure the products captured both her personality and her fans’ favorites.
HYTE x Dokibird Launch Collection
We partnered with Dokibird to create a full gaming peripherals set. The collaboration was about supporting her as an independent VTuber while making sure the products captured both her personality and her fans’ favorites.
HYTE x Dokibird Launch Collection
We partnered with Dokibird to create a full gaming peripherals set. The collaboration was about supporting her as an independent VTuber while making sure the products captured both her personality and her fans’ favorites.
Role
Design & Production Lead
Role
Design & Production Lead
Role
Design & Production Lead
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
May 2024 - July 2024
Timeframe
May 2024 - July 2024
Timeframe
May 2024 - July 2024
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Tools
Photoshop, Illustrator, Figma, Blender, JIRA, Trello
Website
Website
Website
Product Visuals
I worked directly with Dokibird to create her thematic peripherals, matching colors and details to her IP. The designs highlight her quirky, playful vibe across the product set. I also art-directed the illustrator for the wall scroll background to make the scene more immersive and on-brand.
Product Visuals
I worked directly with Dokibird to create her thematic peripherals, matching colors and details to her IP. The designs highlight her quirky, playful vibe across the product set. I also art-directed the illustrator for the wall scroll background to make the scene more immersive and on-brand.
Product Visuals
I worked directly with Dokibird to create her thematic peripherals, matching colors and details to her IP. The designs highlight her quirky, playful vibe across the product set. I also art-directed the illustrator for the wall scroll background to make the scene more immersive and on-brand.
Packaging Designs
I created themed packaging visuals for her entire peripheral set, including the case, keycaps, and keychain, and ensured precise color matching to the selected PMS palette across all substrates.
Packaging Designs
I created themed packaging visuals for her entire peripheral set, including the case, keycaps, and keychain, and ensured precise color matching to the selected PMS palette across all substrates.
Packaging Designs
I created themed packaging visuals for her entire peripheral set, including the case, keycaps, and keychain, and ensured precise color matching to the selected PMS palette across all substrates.
Marketing Assets
I partnered with our 3D and marketing teams to create the product trailer and launch assets, weaving in subtle easter eggs for fans to highlight the depth of planning behind her collab launch.
Marketing Assets
I partnered with our 3D and marketing teams to create the product trailer and launch assets, weaving in subtle easter eggs for fans to highlight the depth of planning behind her collab launch.
Marketing Assets
I partnered with our 3D and marketing teams to create the product trailer and launch assets, weaving in subtle easter eggs for fans to highlight the depth of planning behind her collab launch.
Behind the scenes
I worked closely with Dokibird throughout the entire design journey, making sure each peripheral reflected both her personality and what her fans would love. Most of the focus was on the keycap set, where I drafted multiple designs for her to review. She ended up loving nearly all of them, which made it extra rewarding to see the full set come together. The collaboration felt very personal since it was all about supporting her as an independent creator, and it was exciting to bring her ideas and fan favorites into a real product line.
Behind the scenes
I worked closely with Dokibird throughout the entire design journey, making sure each peripheral reflected both her personality and what her fans would love. Most of the focus was on the keycap set, where I drafted multiple designs for her to review. She ended up loving nearly all of them, which made it extra rewarding to see the full set come together. The collaboration felt very personal since it was all about supporting her as an independent creator, and it was exciting to bring her ideas and fan favorites into a real product line.
Behind the scenes
I worked closely with Dokibird throughout the entire design journey, making sure each peripheral reflected both her personality and what her fans would love. Most of the focus was on the keycap set, where I drafted multiple designs for her to review. She ended up loving nearly all of them, which made it extra rewarding to see the full set come together. The collaboration felt very personal since it was all about supporting her as an independent creator, and it was exciting to bring her ideas and fan favorites into a real product line.
