What's the problem?
Chris Farrell planned to launch its official store in Taiwan in mid-September. Analytical data from the previous website showed users struggled to navigate smoothly, and the design felt outdated. The cluttered layout failed to reflect the brand’s sophistication, with weak hierarchy and contrast made it hard to guide attention or strengthen brand presence.
How did we get started?
Based on user data, we identified navigation struggles and unnecessary clicks that disrupted the browsing flow. The redesign simplified pathways, improved hierarchy, and elevated brand presence, creating a smoother experience. By blending usability with storytelling, the refresh optimized conversion while delivering a clear, appealing brand identity.
Simplified Navigation
Reduced extra clicks and guided users more intuitively.
Stronger Hierarchy & Visuals
Clear contrast and modern design that reflect brand sophistication.
Integrated Storytelling
Balanced brand narrative with easier access to products.
Restructuring
We structured the content journey to lead users from awareness to trust and then conversion. Starting with offers and credibility, we highlight best sellers, brand values, and product uniqueness, before guiding audiences to organic ingredients, membership benefits, and educational articles. This flow ensures users not only discover products but also build confidence in the brand.
High-Fidelity Designs
Landing Page
About Us
Features & Functions
We introduced new features to improve the shopping experience, including a fast checkout flow that lets users complete purchases more quickly, a cart preview that allows them to view their items without being redirected to another page, and a product search function that highlights top sellers to make discovering popular items easier and more accessible.
Results & Impact
The refresh made the brand story clearer, navigation smoother, and the shopping flow quicker. Users could discover products faster, preview them easily with the slide-in cart, and trust the brand through biotech transparency and customer Q&A. These updates boosted usability, strengthened brand presence, and drove real business results.
• Stronger brand storytelling and presence
• Easier navigation with fewer clicks
• Faster product discovery in popular searches & featured items
• Smoother checkout with slide-in cart
• More trust with biotech transparency & customer Q&A
• Sold out products within the first week of launch
• 30% of conversions from first day launch
• Solid foundation for scalable future updates