Chris Farrell Brand Collection

Originating from Germany, Chris Farrell Cosmetics is a globally recognized beauty brand renowned for enhancing natural beauty through exceptional products. With a distinctive brand identity rooted in sophistication and innovation, it caters to a diverse global clientele. I led the design across print and digital assets, ensuring consistency and quality aligned with the brand’s vision.

Chris Farrell Brand Collection

Role

Visual Design Lead

Team

Marketing Team, 1 Developer, 1 PM

Timeframe

Nov 2022 - Aug 2023

Tools

PS, XD, ID, AE, AI, MJ, SD, Notion, Whimsical, Zeplin, Figma, Blender

Website

Chris Farrell TW, DE

Website

www.hyte.com

Brand Assets

I created the brand assets for Chris Farrell (TW) across web, marketing, and collateral to drive engagement. I collaborated closely with the marketing team and developers to keep everything aligned with the brand and product launches.

Model Photoshoots

I coordinated the photoshoot with our selected model and provided on-site production support to keep the schedule on track. Afterward, I handled post-processing, including culling, color grading, retouching, and exports to meet market standards.

AI Model Training

I trained with using Stable Diffusion models and integrated them with 3D product assets to generate high-realism visuals that elevated our product impact.