
2024
Persona 3 Reload x HYTE Collaboration 2.0
Persona 3 Reload x HYTE Collaboration 2.0
Persona 3 Reload x HYTE Collaboration 2.0
After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.
After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.
After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.
Illustrations
Illustrations
Collateral
Collateral
Products
Products
Role
Role
Design & Production Lead
Design & Production Lead
Team
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Timeframe
Aug 2024 - Sept 2024
Aug 2024 - Sept 2024
Tools
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello



Product showcase
Product showcase









Promotional materials
Promotional materials




Behind the scene of the process
Behind the scene of the process
The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!
The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!
The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!



Check out the products: Persona 3 Reload, Anniversary VA Broadcast Showcase
Check out the products: Persona 3 Reload, Anniversary VA Broadcast Showcase

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© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.
This site was built between naps and breakdowns.
This site was built between naps and breakdowns.