2024

Persona 3 Reload x HYTE Collaboration 2.0

Persona 3 Reload x HYTE Collaboration 2.0

Persona 3 Reload x HYTE Collaboration 2.0

After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.

After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.

After the first series sold out within a month, ATLUS teamed up with HYTE again to celebrate its 25th anniversary. We refreshed the concept around the final phase of the game’s story, creating products that resonated with fans while appealing to both gamers and design-driven audiences. My role covered the full journey from concept to production, handling most of the creative work to ensure the project moved forward smoothly.

Illustrations

Illustrations

Collateral

Collateral

Products

Products

Role

Role

Design & Production Lead

Design & Production Lead

Team

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Timeframe

Aug 2024 - Sept 2024

Aug 2024 - Sept 2024

Tools

Tools

Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello

Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello

Product showcase

Product showcase

Promotional materials

Promotional materials

Behind the scene of the process

Behind the scene of the process

The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!

The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!

The first Persona release went really well and both parties were happy with the result. We moved on to a new design batch and featuring the Aigis Edition. Working with the ATLUS JP creative team was such a cool experience and i've been grateful for, they notice every little detail and bring so much creativity to the table. I learned a lot from collaborating with them, and honestly, I just felt really happy with both the work we did and the whole experience along the way!

© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.

© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.

This site was built between naps and breakdowns.

This site was built between naps and breakdowns.