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2023-2024
Persona 3 Reload x HYTE Collaboration
Persona 3 Reload x HYTE Collaboration
Persona 3 Reload x HYTE Collaboration
SEGA collaborated with HYTE to launch a merchandise line celebrating ATLUS’s 24th anniversary. The project aimed to merge ATLUS’s iconic legacy with HYTE’s innovative approach, creating products that resonate with both gaming enthusiasts and design-driven audiences. From conceptualization to production, I ensured the visuals, branding, and final execution carried a strong identity, delivering collectible merchandise that honored the anniversary while appealing to a wider market.
SEGA collaborated with HYTE to launch a merchandise line celebrating ATLUS’s 24th anniversary. The project aimed to merge ATLUS’s iconic legacy with HYTE’s innovative approach, creating products that resonate with both gaming enthusiasts and design-driven audiences. From conceptualization to production, I ensured the visuals, branding, and final execution carried a strong identity, delivering collectible merchandise that honored the anniversary while appealing to a wider market.
SEGA collaborated with HYTE to launch a merchandise line celebrating ATLUS’s 24th anniversary. The project aimed to merge ATLUS’s iconic legacy with HYTE’s innovative approach, creating products that resonate with both gaming enthusiasts and design-driven audiences. From conceptualization to production, I ensured the visuals, branding, and final execution carried a strong identity, delivering collectible merchandise that honored the anniversary while appealing to a wider market.
Illustrations
Illustrations
Collateral
Collateral
Products
Products
Role
Role
Design & Production Lead
Design & Production Lead
Team
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Timeframe
Sept 2023 - Jan 2024
Sept 2023 - Jan 2024
Tools
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Product showcase
Product showcase
Promotional collaterals
Promotional collaterals
Behind the scene of the process
Behind the scene of the process
I had real fun working with the team, whether it was internal, external, or with stakeholders. We went through countless design pitches and knockdowns before finalizing one, and it felt great to see the product come to life. The nitpicking and QA process was tedious, but we wanted it perfect for our customers, so I didn’t mind going over it many times!
I had real fun working with the team, whether it was internal, external, or with stakeholders. We went through countless design pitches and knockdowns before finalizing one, and it felt great to see the product come to life. The nitpicking and QA process was tedious, but we wanted it perfect for our customers, so I didn’t mind going over it many times!
I had real fun working with the team, whether it was internal, external, or with stakeholders. We went through countless design pitches and knockdowns before finalizing one, and it felt great to see the product come to life. The nitpicking and QA process was tedious, but we wanted it perfect for our customers, so I didn’t mind going over it many times!
© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.
© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.
This site was built between naps and breakdowns.
This site was built between naps and breakdowns.