2024
NIJISANJI x HYTE Collaboration
NIJISANJI x HYTE Collaboration
NIJISANJI x HYTE Collaboration
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.
Illustrations
Illustrations
Collateral
Collateral
Products
Products
Role
Role
Design & Production Lead
Design & Production Lead
Team
Team
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
1 PM, 1 QA, 1 Vendor PM, 1 3D Artist
Timeframe
Timeframe
Jan 2024 - Feb 2024
Jan 2024 - Feb 2024
Tools
Tools
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello
Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello



Elira peripherals set
Elira peripherals set


















Enna peripherals set
Enna peripherals set


















Rosemi peripherals set
Rosemi peripherals set


















Promotional materials
Promotional materials






Behind the scene of the process
Behind the scene of the process
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!
We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!









© 2020–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.
© 2020–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.
This site was built between naps and breakdowns.
This site was built between naps and breakdowns.