2024

NIJISANJI x HYTE Collaboration

NIJISANJI x HYTE Collaboration

NIJISANJI x HYTE Collaboration

NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.

NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.

NIJISANJI partnered with HYTE to launch a merchandise lineup featuring three of its popular VTubers: Rosemi, Enna, and Elira. Each product was tailored to reflect the characters’ unique identities, from concept to final production. I led the creative process end-to-end concept development, visual design, and production. Ensuring the collaboration captured both NIJISANJI’s essence and HYTE’s innovative style, delivering cohesive products ready for fans worldwide.

Illustrations

Illustrations

Collateral

Collateral

Products

Products

Role

Role

Design & Production Lead

Design & Production Lead

Team

Team

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

1 PM, 1 QA, 1 Vendor PM, 1 3D Artist

Timeframe

Timeframe

Jan 2024 - Feb 2024

Jan 2024 - Feb 2024

Tools

Tools

Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello

Photoshop, Illustrator, Adobe XD, Figma, Blender, JIRA, Trello

Elira peripherals set

Elira peripherals set

Enna peripherals set

Enna peripherals set

Rosemi peripherals set

Rosemi peripherals set

Promotional materials

Promotional materials

Behind the scene of the process

Behind the scene of the process

We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!

We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!

We worked on three products at once with the VTubers, alongside their illustrator. I also designed custom logos for each character, making the collab extra special. After rounds of fine-tuning colors (which the VTubers loved), production was sadly halted midway due to controversy, but the process was still a fun and memorable experience!

© 2020–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.

© 2020–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.

This site was built between naps and breakdowns.

This site was built between naps and breakdowns.