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2022-2023

Chris Farrell Web Refresh

Chris Farrell Web Refresh

Chris Farrell Web Refresh

From spa exclusivity to global accessibility, Chris Farrell stepped into e-commerce with a refreshed digital experience. The new Web Refresh focused on usability, storytelling, and conversion through collaboration between Taiwan and Germany.

From spa exclusivity to global accessibility, Chris Farrell stepped into e-commerce with a refreshed digital experience. The new Web Refresh focused on usability, storytelling, and conversion through collaboration between Taiwan and Germany.

From spa exclusivity to global accessibility, Chris Farrell stepped into e-commerce with a refreshed digital experience. The new Web Refresh focused on usability, storytelling, and conversion through collaboration between Taiwan and Germany.

Branding

Branding

Illustrations

Illustrations

Products

Products

UI/UX

UI/UX

Role

Role

UI/UX, Visual Designer

UI/UX, Visual Designer

Team

Team

1 Developer, 1 PM, Marketing Team

1 Developer, 1 PM, Marketing Team

Timeframe

Timeframe

May 2024 – Dec 2024

May 2024 – Dec 2024

Tools

Tools

Figma, Zeplin, Illustrator, Notion, Cloudways, Whimsical

Figma, Zeplin, Illustrator, Notion, Cloudways, Whimsical

Website Refresh 2.0

Website Refresh 2.0

Objectives

Objectives

Chris Farrell planned to launch its official store in Taiwan in mid-September. Analytical data from the previous website showed users struggled to navigate smoothly, and the design felt outdated. The cluttered layout failed to reflect the brand’s sophistication, with weak hierarchy and contrast made it hard to guide attention or strengthen brand presence. 

Chris Farrell planned to launch its official store in Taiwan in mid-September. Analytical data from the previous website showed users struggled to navigate smoothly, and the design felt outdated. The cluttered layout failed to reflect the brand’s sophistication, with weak hierarchy and contrast made it hard to guide attention or strengthen brand presence. 

Chris Farrell planned to launch its official store in Taiwan in mid-September. Analytical data from the previous website showed users struggled to navigate smoothly, and the design felt outdated. The cluttered layout failed to reflect the brand’s sophistication, with weak hierarchy and contrast made it hard to guide attention or strengthen brand presence. 

Solutions

Solutions

Based on user data, we identified navigation struggles and unnecessary clicks that disrupted the browsing flow. The redesign simplified pathways, improved hierarchy, and elevated brand presence, creating a smoother experience. By blending usability with storytelling, the refresh optimized conversion while delivering a clear, appealing brand identity.

Based on user data, we identified navigation struggles and unnecessary clicks that disrupted the browsing flow. The redesign simplified pathways, improved hierarchy, and elevated brand presence, creating a smoother experience. By blending usability with storytelling, the refresh optimized conversion while delivering a clear, appealing brand identity.

Based on user data, we identified navigation struggles and unnecessary clicks that disrupted the browsing flow. The redesign simplified pathways, improved hierarchy, and elevated brand presence, creating a smoother experience. By blending usability with storytelling, the refresh optimized conversion while delivering a clear, appealing brand identity.

Simplified Navigation
Simplified Navigation

Reduced extra clicks and guided users more intuitively.

Stronger Hierarchy & Visuals
Stronger Hierarchy & Visuals

Clear contrast and modern design that reflect brand sophistication.

Integrated Storytelling
Integrated Storytelling

Balanced brand narrative with easier access to products.

Wireframe

Wireframe

We structured the content journey to lead users from awareness to trust and then conversion. Starting with offers and credibility, we highlight best sellers, brand values, and product uniqueness, before guiding audiences to organic ingredients, membership benefits, and educational articles. This flow ensures users not only discover products but also build confidence in the brand.

We structured the content journey to lead users from awareness to trust and then conversion. Starting with offers and credibility, we highlight best sellers, brand values, and product uniqueness, before guiding audiences to organic ingredients, membership benefits, and educational articles. This flow ensures users not only discover products but also build confidence in the brand.

We structured the content journey to lead users from awareness to trust and then conversion. Starting with offers and credibility, we highlight best sellers, brand values, and product uniqueness, before guiding audiences to organic ingredients, membership benefits, and educational articles. This flow ensures users not only discover products but also build confidence in the brand.

High-Fidelity Designs

High-Fidelity Designs

  1. Landing Page

  1. Landing Page

  1. About Us

  1. About Us

Features & Functions

Features & Functions

We introduced new features to improve the shopping experience, including a fast checkout flow that lets users complete purchases more quickly, a cart preview that allows them to view their items without being redirected to another page, and a product search function that highlights top sellers to make discovering popular items easier and more accessible.

We introduced new features to improve the shopping experience, including a fast checkout flow that lets users complete purchases more quickly, a cart preview that allows them to view their items without being redirected to another page, and a product search function that highlights top sellers to make discovering popular items easier and more accessible.

We introduced new features to improve the shopping experience, including a fast checkout flow that lets users complete purchases more quickly, a cart preview that allows them to view their items without being redirected to another page, and a product search function that highlights top sellers to make discovering popular items easier and more accessible.

Results & Impact

Results & Impact

The refresh made the brand story clearer, navigation smoother, and the shopping flow quicker. Users could discover products faster, preview them easily with the slide-in cart, and trust the brand through biotech transparency and customer Q&A. These updates boosted usability, strengthened brand presence, and drove real business results.

The refresh made the brand story clearer, navigation smoother, and the shopping flow quicker. Users could discover products faster, preview them easily with the slide-in cart, and trust the brand through biotech transparency and customer Q&A. These updates boosted usability, strengthened brand presence, and drove real business results.

The refresh made the brand story clearer, navigation smoother, and the shopping flow quicker. Users could discover products faster, preview them easily with the slide-in cart, and trust the brand through biotech transparency and customer Q&A. These updates boosted usability, strengthened brand presence, and drove real business results.

• Stronger brand storytelling and presence
• Easier navigation with fewer clicks
• Faster product discovery in popular searches & featured items
• Smoother checkout with slide-in cart

• Stronger brand storytelling and presence
• Easier navigation with fewer clicks
• Faster product discovery in popular searches & featured items
• Smoother checkout with slide-in cart

• Stronger brand storytelling and presence
• Easier navigation with fewer clicks
• Faster product discovery in popular searches & featured items
• Smoother checkout with slide-in cart

• More trust with biotech transparency & customer Q&A
• Sold out products within the first week of launch
• 30% of conversions came directly from ads
• Solid foundation for scalable future updates

• More trust with biotech transparency & customer Q&A
• Sold out products within the first week of launch
• 30% of conversions came directly from ads
• Solid foundation for scalable future updates

• More trust with biotech transparency & customer Q&A
• Sold out products within the first week of launch
• 30% of conversions came directly from ads
• Solid foundation for scalable future updates

See more

See more

Check out product page: Chris Farrell TW , Chris Farrell DE

Check out product page: Chris Farrell TW , Chris Farrell DE

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© 2021–2025 Designed by Sena Lim. Don’t steal, unless you're a raccoon.

This site was built between naps and breakdowns.

This site was built between naps and breakdowns.